I wanted to finish out the week by reflecting a bit on the past year blogging as A2Politico. First, I’ll thank all who read the blog regularly. When I am remiss in posting, it’s not uncommon to field emails and Facebook messages from readers tapping their feet, electronically. “Wassup? Where’s the next A2Politico entry?” Usually my answer is something like, “I slept very badly last night, and can’t seem to remember my blog password. When I find it, I’ll post the next thrilling installment. Swear to Zeus.”
When I began blogging, I posted two entries per day, as a rule. All the tips I read about building up a readership on a blog were clear: post often. So I did. Between August 2009 and August 2010, I published 236 entries. I have 26 draft pieces sitting around, staring at me every time I login. As most know, I began the blog anonymously. The reasons for doing so were simple: as we saw in the last election, the Axis Powers within the Dem Party have a ruthlessly simply game plan: character assassination. With some help from their friends, they label anyone who runs against them as ignorant of city affairs, dishonest, inexperienced, etc…
Over the past year, the blog has hosted 50,000 unique readers (uniques, as we say in the online media biz), and served up over 1 million pages. Visitors to A2Politico fritter away about 3-5 minutes per visit and read multiple entries. Each month, about 30 percent of visitors are new, and the blog has developed a very loyal following of repeat readers. If you want to talk hits (sites that do are just pulling your leg), A2P has had 3 million of those this past year. Hits, however, refer to little more than the number of times the images on a page were loaded. Sites that brag about hits are like blowsy uncles bragging about, well, things that don’t really matter.
A2Politico was supposed to be fun for me, and it has been. In the past year, thousands of comments have been posted, and those lucky enough to post milestone comments find their screen names enshrined in the A2P Hall of Fame.
Some people have missed the point of A2Politico, I think, people like John Hilton at the Ann Arbor Observer, who sent me several nasty emails about the blog’s content, while it was written anonymously. Who knows, maybe he would have sent similarly cranky emails to me, had he known it was me doing the writing. The bottom line was that the content upset him tremendously. However, unlike John’s publication, I haven’t lost 30 percent of my revenues, and I’m not standing on one leg, holding my breath and waiting around for the advertising dollars from the City of Ann Arbor. He can’t afford to piss anyone off at City Hall, literally. I, on the other hand, can write what I like about local politics.
Over at the AnnArborChronicle.com, bloggers Dave Askins and Mary Morgan, since they couldn’t be in the room with me as I wrote my entries, spent the past year ignoring the fact that A2P existed, even after they recently borrowed a December 2009 entry I’d posted, one of the most popular reads on A2P.
Certainly, John Hieftje hasn’t appreciated A2Politico.com, nor have city managers, accustomed to sticking their hand up the shirts of Hieftje and the majority of Council members, and making them talk. Having someone ask why on earth our city is being run into the ground by a few city staff who spend money like it grows on ash trees, and who’ve been allowed to carve out well-funded fiefdoms, is just not the kind of puppet shows they’re used to putting on. Since it was abundantly clear I wasn’t going to do puppet shows with him, Tom McMurtrie, the city’s solid waste coordinator, and the architect of our new multi-million dollar single-stream recycling program, went so far as to bully his neighbors into removing my campaign yard signs.
In February 2010, Hieftje was first quoted in the Press as saying A2Politico went to his “spam filter.” He never read it, he claimed. Ever. Ever. Ever. I remember thinking to myself, “Does this guy drive a Model T?” Email goes to a spam filter, not blog entries. Then, a few months later, Hieftje was quoted in AnnArbor.com as saying that everything posted to the blog was a lie. Everything. Every. Single. Entry. He’d read them all, evidently. Closely. This revelation came as a shock to several members of PAC, each of whom has complained bitterly to me that John Hieftje never reads anything closely, especially things like studies, reports and pesky memoranda of understanding. He is a notorious “skimmer,” according to those who’ve been shocked by his lack of concern with voting on issues he knows little about.
As for the A2Journal, editor Michelle Rogers gave me an earful via email when I wrote about the paper’s anemic political coverage. “The Heritage Company has won awards for its political coverage,” she snapped electronically. Lisa Allmendinger, the A2Journal writer who covers Ann Arbor, didn’t like reading that I thought her political reporting was a lot like junk food, but she told me later that she enjoys the blog and reads it regularly. The entry, in reality, complimented Allmendinger for taking the City Council to task for habitually starting their interminable meetings late.
So what are my plans for the next year? More of the same, with a twist. I intend to have other writers post to the blog. The Tip Line is open again. If you work for the city, county or some other local government entity and want to share some classified, censored or otherwise restricted material of political, or ethical significance (think WikiLeaks, only locally), click here to send me an email anonymously. In the meantime, I intend to keep requesting information through FOIA, and holding the feet of our local press to the fire by scooping them, and remembering that the ultimate responsibility for Ann Arbor’s public policies rests with the city’s elected officials. The local media work tirelessly to overlook that inconvenient fact, maybe so that they can keep getting invitations to those politico parties.
There’s more than enough going on at City Hall to keep a moderately curious person busy. I’m also going to write about the AAPS, local media, and anything else that strikes my fancy.
Entries, for the time being, will continue to be posted thrice weekly: Monday, Wednesday and Friday. If the trends over the past year continue, more readers will read the blog each month than the previous month during the course of the next year. So, if you have a friend, colleague, lover, enemy, or ex-spouse who’s interested in local politics, you know what to do. Tell them the time has come to join the smart kids who read A2Politico. I’d send them an engraved invitation, but my offset printing machine is broken. I loaned it out to a certain city staff member, and I’ll be damned if he didn’t print money with it in the basement of City Hall. And just when Hieftje went and blabbed to everyone that our city officials can’t print money in the basement of City Hall. Whatever. It’s not the forgery I’m worried about at City Hall.
It’s the asbestos and radon. More on that later.
In the meantime, check out the A2Politico “Best of” category. Those dozen posts have, collectively, been read thousands of times. If you have comments, leave ‘em. You can always send along suggestions, as well. I’ll ignore them, of course (this is Ann Arbor), then tell you what I think you want to hear. After some months, finally, you’ll find out that I wasn’t really ever interested in any suggestions in the first place. Don’t be mad. You’re used to it by now, aren’t you?
I thought so. Year two, here we come.
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